UX Research | Design Research | Strategy
BIO
Experienced in UX Research, Design Research, & Strategy
• Led qualitative and quantitative research studies, including usability testing, interviews, surveys, and ethnographic research, to gain insights into user needs, motivations, and behaviors.
• Organized and facilitated creative workshops with clients and creative teams to foster innovation and collaboration.
• Conducted user research across digital and physical products to inform design decisions.
• Proficient in utilizing tools such as Maze, Miro, Figma, Optimal Workshop, Stylus, Synthesio, and Pulsar for research and design purposes.
• Served as an Adjunct Professor at Wayne State University, instructing students on research methodologies and processes.
• Analyzed competitors and formulated briefs presented to creative teams to guide design strategy and direction.
Experience
Skills
User Research
Design Research
Usability Studies
Card Sorting
User Interviews
Workshops
Usability Testing
Actionable Insights
Customer Journey Mapping
Competitive Analysis
Market Research
Creative Strategy
Design Thinking
Brand Strategy
Design Strategy
Photoshop
Illustrator
Spanish - Fluent
Education
2014 - 2016
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Worked closely with project managers to optimize ad campaign strategies.
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Investigated troubleshoot issues and provided solutions for ad implementation.
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Deployed digital advertising campaigns.
UX Researcher
WebFirst, Kensington MD
(Remote)
2023 - Present
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Partnered on enhancing federal websites via usability audits and analytics.
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Led end-to-end research for key federal sites, from conducting to comprehensive analysis.
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Applied quantitative and qualitative research to analyze user behavior, identify bottlenecks, and refine information architecture.
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Conducted stakeholder interviews, communicating insights adeptly to clients.
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Utilized Google Analytics to advise on future research and optimize site performance.
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Collaborated with cross-functional teams to translate research into actionable design recommendations.
UX Researcher
Lippert, Sterling Heights MI
2020 - 2023
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Led end-to-end research, providing actionable insights and industry trends to creative teams and senior leadership.
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Developed and presented plans for a more robust and unbiased research practice.
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Conducted user studies and interviews, advocating for the needs and interests of the RV community.
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Explored future industry trends and factors impacting users through futurecasting.
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Communicated research findings through reports, presentations, and visualizations.
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Organized user-centered workshops with senior directors.
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Conducted market analysis to guide product development strategy.
Adjunct Professor of Design
Wayne State University, Detroit MI
2018 - 2019
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Instructed design students in the User Centered design process and applying human centered design in various disciplines including graphic design, fashion design, interior design, and industrial design
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Assigned projects that escalated students knowledge in conducting user centered design
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Introduced students to consumer trends and beginner's user research
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Students used methods and applied design thinking within their major
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Responsible for briefing creative teams with audience expectations from Ford and Lincoln - in a variety of sectors including CX, UX, experiential marketing, social, and video
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Led strategy for Lincoln and reported to Global Head of Strategy for the Ford account
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Researched and analyzed consumer trends that enabled successful experiences
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Performed usability tests and presented insights to clients
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Presented customer experience insights to senior leadership and clients
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Distilled client business goals to set objectives
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Set objectives and contributed to measurement and analysis - that led to recommendations for evolving brand and experiences
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Created and presented briefs to creative teams regarding what audiences expected from Ford and Lincoln CX, UX, & Experiential
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Formulated creative ideation workshops with multiple teams
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Conducted and organized creative UX workshops with clients and creative teams
Creative Strategist & UX Researcher
Imagination, Detroit MI
2016 - 2020
