UX Research | Design Research | Strategy
Project | 01
Ford | Bronco Reveal Research & Creative Insights
Ford already had the 'Built Wild' campaign. To better communicate this message at auto show experiences and at the launch event
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I researched the effects nature has on humans and distilled this into a creative concept and brief for designers.
*Project performed before Covid changed Ford's plans
Project | 02
Ford & Lincoln | LA, New York, Detroit, Toronto Auto Show Research
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Traveled to shows and performed competitive analysis
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Distilled insights and presented to clients and teams
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Insights used by creative teams to improve designs and messaging
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Created post show analytics presentations to demonstrate experience impact
Project | 03
Lincoln | LA, New York, Detroit, Toronto Auto Shows Strategy
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Set season objectives and made creative briefs
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Created message hierarchies
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Formulated and led ideation workshops
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Distilled insights for creative teams to refine designs
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Routine meetings to keep creative on strategy
Project | 04
Strategy Trend Research & Opinion
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Yearly publication from Imagination
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I gathered and curated trends from the year
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Based on my research the strategy team selected a topic to write and publicize
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2020 Trend I selected "Inclusive Experiences"