UX Research | Design Research | Strategy
Sample Case Studies
Below are sample case studies of research i've conducted. A full portfolio is available upon request.
Lippert | OneControl App Redesign
Redesigned to improve the connected camping experience.
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Collaborated with CX department to recruit participants
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Performed competitive analysis
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Conducted moderated usability tests
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Coproduced design suggestions based on user feedback with UX Designer
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Insights generated were implemented for launch and continuing updates
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Navigation time reduced in half
Project | 01
Lippert | Self Directed Research -
The Future of RV'ing
After identifying recurring challenges faced by RVers, I initiated a project to identify new opportunities for the product development team.
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Performed user interviews to understand path to purchase, as well as the thoughts & emotions at different stages
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Discoveries led to further research (survey and additional interviews)
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Presented insights to directors and product management - that helped guide product development strategies
Project | 02
Lippert | Insight Rearview Camera
What began as research regarding backup cameras - led to some interesting and unexpected insights regarding the driving experience
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Performed digital user interviews
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Insights generated demanded quantitative research to verify initial findings
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Presented insights to directors and product owners - leading to creation of a new product - with scope for future enhancements
Project | 03
Ford | Spec Pod UX Redesign
At auto shows, spec pods are an important tool for OEM's and visitors. Visitors can learn about a vehicle and request a brochure or a test drive.
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Performed on site user research at Chicago Auto Show
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Led UX research and collaborated with UX designer and distilled insights
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Presented insights/research to clients, work was tentatively approved for redesign
Project | 04
Ford | SmartLabs Strategy
Seeking to reach customers where they already are, Ford sought to create a new and friendly approach to car shopping - one that enhances existing car dealerships, not replace them.
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Created overall brand strategy
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Researched personas to set overall direction for the customer experience (CX), brand values, brand personality, and brand voice
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Worked alongside designers and Creative Director to maintain work on strategy
Project | 05
Ford | Customer Experience
To continue innovating the customer experience, our UX team partnered with Ford on a series of user centered creative workshops.
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Created and led workshop with clients
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Interviewed stakeholders and users
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Worked with UX team to refine creative concepts that would lead to successful brand goals and audience desires
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Contributed creative concepts, ideation, and storyboards
Project | 06
S&C Electric | Micro Grid Table
S&C Electric are a well established electric company that ventured into Micro Grids. They asked Imagination's UX team to communicate to potential customers, the complexities of Micro Grids and demonstrate S&C's professional capabilities in the electrical sector within their headquarters, as well as at trade show events.
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Set objectives for S&C's goals
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Conceived a user centered workshop that focused on the different audiences at trade shows
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Workshop helped win the account and led to further work
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Led strategy to refine table for lead generation
Project | 07
Ford | Lobby Design Research
As Ford continued its campus transformation, our team was responsible for submitting concepts for the WHQ lobby redesign, including digital, spatial/interior, and content.
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Performed space study & assessed how visitors and employees utilized space
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Created actionable insights for UX and creative design teams
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Contributed design suggestions that would deliver users needs in the space
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Made suggestions how to achieve user desires whilst keeping clients business & financials goals