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Sample Case Studies

Below are sample case studies of research i've conducted. A full portfolio is available upon request.

Lippert, OneControl App Redesign

 

​Discovery User Interviews | Unmoderated & Moderated Testing| Analytics​

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  • Collaborated with CX department to recruit participants

  • Performed competitive analysis

  • Conducted moderated usability tests 

  • Coproduced design suggestions based on user feedback with UX Designer

  • Insights generated were implemented for launch and continuing updates

  • Navigation time reduced in half  

Project | 01
Lippert, Self Directed Research - 
The Future of RV'ing 
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User Interviews | Surveys | Secondary Research | Trend Forecasting​
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After identifying recurring challenges faced by RVers, I initiated a project to identify new opportunities for the product development team.

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  • Performed user interviews to understand path to purchase, as well as the thoughts & emotions at different stages 

  • Discoveries led to further research (survey and additional interviews)

  • Presented insights to directors and product management - that helped guide product development strategies

Project | 02
Lippert, Insight Rearview Camera 
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User Interviews | Survey Validation ​
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What began as research regarding backup cameras - led to some interesting and unexpected insights regarding the driving experience 

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  • Performed digital user interviews 

  • Insights generated demanded quantitative research to verify initial findings

  • Presented insights to directors and product owners - leading to creation of a new product - with scope for future enhancements

Project | 03
Ford, Spec Pod UX Redesign
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​Intercept Interviews | A/B Testing | Analytics | Moderated Testing​
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At auto shows, spec pods are an important tool for  OEM's and visitors. Visitors can learn about a vehicle and request a brochure or a test drive.

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  • Performed on site user research at Chicago Auto Show

  • Led UX research and collaborated with UX designer and distilled insights

  • Presented insights/research to clients, work was tentatively approved for redesign

Project | 04
Ford, SmartLabs Strategy
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​Brand Strategy | Persona Creation | Brand Values​
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Seeking to reach customers where they already are, Ford sought to create a new and friendly approach to car shopping - one that enhances existing car dealerships, not replace them. 

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  • Created overall brand strategy 

  • Researched personas to set overall direction for the customer experience (CX), brand values, brand personality, and brand voice

  • Worked alongside designers and Creative Director to maintain work on strategy 

Project | 05
Ford, Customer Experience
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​Immersive Research | User Interviews | User Journey | Persona Creation | UX Workshops​
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To continue innovating the customer experience, our UX team partnered with Ford on a series of user centered creative workshops.

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  • Created and led workshop with clients

  • Interviewed stakeholders and users

  • Worked with UX team to refine creative concepts that would lead to successful brand goals and audience desires

  • Contributed creative concepts, ideation, and storyboards

Project | 06
S&C Electric, Micro Grid Table
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Persona Creation |  UX Workshops ​
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S&C Electric are a well established electric company that ventured into Micro Grids. They asked Imagination's UX team to communicate to potential customers, the complexities of Micro Grids and demonstrate S&C's professional capabilities in the electrical sector within their headquarters, as well as at trade show events.

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  • Set objectives for S&C's goals

  • Conceived a user centered workshop that focused on the different audiences at trade shows

  • Workshop helped win the account and led to further work

  • Led strategy to refine table for lead generation

Project | 07
Ford, Lobby Design Research
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​Naturalistic Observation | Intercept Interviews ​
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As Ford continued its campus transformation, our team was responsible for submitting concepts for the WHQ lobby redesign, including digital, spatial/interior, and content.
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  • Performed space study & assessed how visitors and employees utilized space

  • Created actionable insights for UX and creative design teams

  • Contributed design suggestions that would deliver users needs in the space

  • Made suggestions how to achieve user desires whilst keeping clients business & financials goals

Project | 08
To see more or discuss possible work let's talk >>
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